Replace Mailchimp: cheaper email marketing

What Mailchimp costs at 10 and 25 seats

Annual cost at list price (annual-billing price where the vendor shows one)

Plan	Price (as listed)	10 users / yr	25 users / yr	Source
Mailchimp Essentials	From $13/mo at 0-500 contacts	$156 $13/mo × 12	$156 $13/mo × 12	source, Oct 14, 2026
Mailchimp Standard	From $20/mo at 0-500 contacts. Essentials from $13/mo, Premium from $350/mo	$240 $20/mo × 12	$240 $20/mo × 12	source, Oct 14, 2026 · Higher contact tiers not captured

Excludes taxes, add-ons and usage fees. Email-marketing and accounting tools are priced by contacts or by company, so 10- and 25-person costs are the same.

Free and low-cost alternatives

Editorial picks, ordered by our view of fit for 5-50 person teams. We haven't lab-tested them, and no vendor paid for placement. "Best value" marks the lowest verified annual cost for 10 users among these picks; it isn't a quality score.

Heads up: "Try" links may be affiliate links. If you buy, we may earn a commission at no cost to you, and it never changes our rankings. How we make money

#1MailerLite

Free planLow-cost

Try MailerLite (opens in new tab) ↗

Simple editor and automations from $12/mo, plus a free plan.

Price: Free plan. Comfort from $12/mo, Power from $25/mo

• Cheap starting price
• Easy editor

• Prices rise with subscribers

Source: mailerlite.com/pricing · checked Oct 14, 2026 · Subscriber limits per tier not captured

#2Brevo

Free planLow-cost

Try Brevo (opens in new tab) ↗

Email plus SMS/WhatsApp; Starter $9/mo.

Price: Starter $9/mo (about $8.08/mo with 10% annual discount). Standard $18/mo

• Multi-channel

• Volume limits per tier not captured

Source: brevo.com/pricing · checked Oct 14, 2026 · Email volume per tier not captured

#3Kit (ConvertKit)

Best valueFree plan

Try Kit (opens in new tab) ↗

Free plan for newsletter-first businesses.

Price: Free plan for creators starting out

• Free plan

• Paid tier prices not captured

Source: kit.com/pricing · checked Oct 14, 2026 · Paid prices UNVERIFIED

#4listmonk

Open sourceSelf-hostable

Try listmonk (opens in new tab) ↗

Open-source and self-hosted with no per-contact fees. You pay a sending provider instead.

Price: Free and open source (AGPLv3), self-hosted

• No per-contact pricing

• You must run it and pay a sending provider (cost not verified)

Source: listmonk.app · checked Oct 14, 2026

Feature comparison

Feature comparison (from vendor pricing pages)

Feature	Mailchimp Standard	MailerLite Comfort	Brevo Starter	Kit Free	listmonk
Entry price/mo	$20 (0-500 contacts)	from $12	$9	$0	$0 software
Free plan	✓	✓	✓	✓	N/A (self-host)
Open source	—	—	—	—	✓

✓ = included, — = not included on that plan or not offered. "See vendor" = we couldn't confirm it on the pricing page.

Annual savings, with the math

Savings use the verified list prices above. Real savings depend on your seat count, billing period, discounts and switching time. Run your own numbers.

Honest tradeoffs

• Mailchimp's templates and integrations are broad.
• Every tool raises prices as your list grows; compare at your contact count.
• listmonk needs a server plus a sending service (not priced here).

Migration difficulty: Easy

Export your audience as CSV (keep consent and unsubscribe status), import it, and rebuild templates and automations. Warm up a new sending domain gradually.

Before you switch, read when NOT to switch and use our migration checklist.

Head-to-head comparisons

• Brevo vs Mailchimp: pricing for small-business email marketing

Both vendors' prices checked Oct 15, 2026. All comparisons.