Business job · Marketing & email

Best email marketing and social scheduling tools for small businesses

Newsletters, automations and social scheduling priced for small teams, including self-hosted options.

Rankings are editorial picks for 5-50 person teams, weighing price, fit and switching effort. They aren't lab tests or paid placements.

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Head-to-head comparisons

Both vendors' prices checked Oct 15, 2026. All comparisons.

Heads up: "Try" links may be affiliate links. If you buy, we may earn a commission at no cost to you, and it never changes our rankings. How we make money

#1MailerLite

Free planLow-cost
Try MailerLite (opens in new tab)

Best for: Small businesses wanting simple, cheap newsletters and automations

Price: Free plan. Comfort from $12/mo, Power from $25/mo

  • Cheap starting price
  • Easy editor
  • Prices rise with subscribers

Source: mailerlite.com/pricing · checked Oct 14, 2026 · Subscriber limits per tier not captured

#2Brevo

Free planLow-cost
Try Brevo (opens in new tab)

Best for: Teams that send email plus SMS/WhatsApp

Price: Starter $9/mo (about $8.08/mo with 10% annual discount). Standard $18/mo

  • Multi-channel
  • Volume limits per tier not captured

Source: brevo.com/pricing · checked Oct 14, 2026 · Email volume per tier not captured

#3Kit (ConvertKit)

Free plan
Try Kit (opens in new tab)

Best for: Newsletter-first businesses

Price: Free plan for creators starting out

  • Free plan
  • Paid tier prices not captured

Source: kit.com/pricing · checked Oct 14, 2026 · Paid prices UNVERIFIED

#4listmonk

Open sourceSelf-hostable
Try listmonk (opens in new tab)

Best for: Technical teams that want unlimited lists for free

Price: Free and open source (AGPLv3), self-hosted

  • No per-contact pricing
  • You must run it and pay a sending provider (cost not verified)

Source: listmonk.app · checked Oct 14, 2026

#5Buffer

Free planLow-cost
Try Buffer (opens in new tab)

Best for: Small businesses posting to a handful of channels

Price: Free (3 channels). Essentials $5/mo, Team $10/mo; you pay per connected channel

  • Pay only for channels you use
  • Fewer inbox and listening features

Source: buffer.com/pricing · checked Oct 14, 2026 · Prices per channel; monthly-billing view

#6Publer

Free planLow-cost
Try Publer (opens in new tab)

Best for: Solo marketers and SMEs

Price: Free. Professional $5/mo ($4 with annual), Business $10/mo ($8 with annual)

  • Very cheap
  • Pricing basis (per user/account) not confirmed

Source: publer.com/plans · checked Oct 14, 2026 · Pricing basis UNVERIFIED

#8Postiz

Open sourceSelf-hostableAI-native
Try Postiz (opens in new tab)

Best for: Technical teams that want an AI scheduler on their own server

Price: Self-hosted edition on GitHub, AGPL-3.0, no license cost; hosted plan has 7-day trial

  • Open source, AI agents
  • Hosted pricing not captured

Source: postiz.com · checked Oct 14, 2026 · Hosted pricing UNVERIFIED

#9Mailchimp Standard

Legacy
Visit site (opens in new tab)

Best for: Teams that want a familiar, all-round email tool

Price: From $20/mo at 0-500 contacts. Essentials from $13/mo, Premium from $350/mo

  • Well known, many templates
  • Price climbs with contacts

Source: mailchimp.com/pricing/marketing · checked Oct 14, 2026 · Higher contact tiers not captured

#10Hootsuite Standard

Legacy
Visit site (opens in new tab)

Best for: Agencies managing many accounts

Price: $99/user/mo (annual billing). Professional $199, Advanced $399

  • Inbox, listening, analytics
  • Very expensive for small teams

Source: hootsuite.com/plans · checked Oct 14, 2026

Frequently asked questions

What's the cheapest paid marketing & email tool for a small business?

Of the per-user plans we verified, Hootsuite Standard is the lowest at $99/user/mo ($99/user/mo (annual billing). Professional $199, Advanced $399). Prices checked Oct 14, 2026.

Are there free marketing & email tools?

Yes. Options with a $0 plan or free software include Kit (ConvertKit), listmonk. Free plans have limits; see each card.

Are there open-source marketing & email tools?

Yes: listmonk, Postiz. Self-hosting means you handle updates, backups and security.

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