Brevo vs Mailchimp: pricing for small-business email marketing

Brevo vs Mailchimp pricing

Plans and list prices (USD), from each vendor's pricing page
Plan	Billed annually	Billed monthly	Notes	Source
Brevo Free	$0	$0	Up to 300 emails/day	source, Oct 15, 2026
Brevo Starter	$8.08/account/mo	$9/account/mo	From 5,000 emails/mo; price rises with volume	source, Oct 15, 2026
Brevo Standard	—	$18/account/mo	Adds marketing automation and A/B testing	source, Oct 15, 2026
Brevo Professional	—	$499/account/mo	From 150,000 emails/mo, 10 seats included	source, Oct 15, 2026
Mailchimp Free	$0	$0	Under 250 contacts, 500 sends/mo, 1 seat	source, Oct 15, 2026
Mailchimp Essentials	—	$13/account/mo	From price; rises with contacts. 3 seats	source, Oct 15, 2026
Mailchimp Standard	—	$20/account/mo	From price; rises with contacts. 5 seats	source, Oct 15, 2026
Mailchimp Premium	—	$350/account/mo	From price; unlimited users	source, Oct 15, 2026

"—" means the page didn't show that billing option in our check. Excludes taxes, add-ons and usage fees.

Annual cost, with the math

Brevo Starter (annual) vs Mailchimp Essentials (from)

Save $59.04/yr with Brevo

Brevo Starter (annual): $8.08 × 12 = $96.96. Mailchimp Essentials (from): $13 × 12 = $156. Entry tiers only: Brevo's price rises with emails sent, Mailchimp's with contacts.

Brevo Standard (monthly) vs Mailchimp Standard (from)

Save $24/yr with Brevo

Brevo Standard (monthly): $18 × 12 = $216. Mailchimp Standard (from): $20 × 12 = $240. Entry tiers only: Brevo's price rises with emails sent, Mailchimp's with contacts.

Account-level prices at each vendor's lowest volume tier. Compare both at your real list size and sending volume. Run your own numbers.

Plan facts side by side

Plan facts from the vendors' pricing pages
	Brevo	Mailchimp
Pricing basis	Emails sent per month	Number of contacts
Free plan	Up to 300 emails/day	Under 250 contacts, 500 sends/mo, 1 seat
Entry paid plan	Starter $9/mo monthly or $8.08/mo billed annually, from 5,000 emails/mo	Essentials from $13/mo, 3 seats
Automation tier	Standard $18/mo: marketing automation, A/B testing	Standard from $20/mo: up to 200 automation flows, 5 seats
Top self-serve tier	Professional $499/mo, 10 seats included	Premium from $350/mo, unlimited users
Other channels	SMS on all plans (credits sold separately); WhatsApp from Professional	SMS add-on on paid plans in select countries

"See vendor" = we couldn't confirm it on the pricing page.

Which should you pick?

Choose Brevo if…

You have a large contact list but send relatively few emails
You want a usable free plan for a list above 250 contacts
You also want transactional email or SMS from the same account

Try Brevo (opens in new tab)

Choose Mailchimp if…

Your list is small and you value Mailchimp's templates and integrations
You need several users on a mid-tier plan (Standard includes 5 seats)
Your team already knows Mailchimp and switching cost outweighs the saving

Visit Mailchimp (opens in new tab)

Editorial view for 5-50 person teams. We haven't lab-tested either product, and neither vendor paid for this page. Outbound tool links may become affiliate links (disclosure); that never changes the prices or verdicts here.

Before you switch

Read when NOT to switch, check renewal dates on your current plan, and use the migration checklist. For more options, including free and open-source picks, see Replace Mailchimp.

Frequently asked questions

Is Brevo cheaper than Mailchimp?

At the entry tiers shown on each pricing page (Oct 15, 2026), Brevo Starter is $9/mo monthly ($8.08/mo billed annually) and Mailchimp Essentials starts at $13/mo. Mailchimp's price rises with contacts and Brevo's with email volume, so check both at your real list size.

What does Brevo's free plan include?

Brevo's pricing FAQ says the free plan lets you send up to 300 emails per day once your account is approved for sending.

What does Mailchimp's free plan include?

Mailchimp's Free plan is for under 250 contacts, with a maximum of 500 sends a month (250 a day) and 1 seat.