Pipedrive vs HubSpot: CRM pricing for small sales teams

Pipedrive vs HubSpot pricing

Plans and list prices (USD), from each vendor's pricing page
Plan	Billed annually	Billed monthly	Notes	Source
Pipedrive Lite	$14/seat/mo	—		source, Oct 15, 2026
Pipedrive Growth	$39/seat/mo	—	Adds email sync and automations	source, Oct 15, 2026
Pipedrive Premium	$59/seat/mo	—	Adds LeadBooster lead capture, e-signatures	source, Oct 15, 2026
Pipedrive Ultimate	$79/seat/mo	—	Adds sandbox, data enrichment	source, Oct 15, 2026
HubSpot Starter (list price)	$20/seat/mo	$20/seat/mo	New-customer promo shown: $7/mo billed annually or $10/mo monthly, limited time	source, Oct 15, 2026

"—" means the page didn't show that billing option in our check. Excludes taxes, add-ons and usage fees.

Annual cost, with the math

Pipedrive Lite vs HubSpot Starter (list)

10 users

Save $720/yr with Pipedrive

Pipedrive Lite: 10 × $14 × 12 = $1,680. HubSpot Starter (list): 10 × $20 × 12 = $2,400.

25 users

Save $1,800/yr with Pipedrive

Pipedrive Lite: 25 × $14 × 12 = $4,200. HubSpot Starter (list): 25 × $20 × 12 = $6,000.

Pipedrive Growth vs HubSpot Starter (list)

10 users

Save $2,280/yr with HubSpot

Pipedrive Growth: 10 × $39 × 12 = $4,680. HubSpot Starter (list): 10 × $20 × 12 = $2,400.

25 users

Save $5,700/yr with HubSpot

Pipedrive Growth: 25 × $39 × 12 = $11,700. HubSpot Starter (list): 25 × $20 × 12 = $6,000.

Per-seat list prices at annual billing. Real costs depend on seat minimums, promos, add-ons and your billing period. Run your own numbers.

Plan facts side by side

Plan facts from the vendors' pricing pages
	Pipedrive	HubSpot
Entry plan	Lite US$14/seat/mo billed annually	Starter: normally $20/seat/mo
Promo shown	None shown	$7/mo billed annually or $10/mo monthly per seat, new customers, limited time
Email sync and automations	Growth US$39/seat/mo	See vendor
Lead capture and e-signatures	Premium US$59/seat/mo	See vendor
Free trial	14 days, no credit card	Free CRM tools to start (see vendor)

"See vendor" = we couldn't confirm it on the pricing page.

Which should you pick?

Choose Pipedrive if…

Your process is deal-by-deal selling and you want a pipeline your reps actually update
You don't need marketing tools in the CRM
You want a 14-day trial without a card

Try Pipedrive (opens in new tab)

Choose HubSpot if…

You want CRM plus marketing tools in one place
You can lock in the new-customer promo price (check the renewal price)
You may grow into HubSpot's higher tiers

Visit HubSpot (opens in new tab)

Editorial view for 5-50 person teams. We haven't lab-tested either product, and neither vendor paid for this page. Outbound tool links may become affiliate links (disclosure); that never changes the prices or verdicts here.

Before you switch

Read when NOT to switch, check renewal dates on your current plan, and use the migration checklist. For more options, including free and open-source picks, see Small-team CRM.

Frequently asked questions

Is Pipedrive cheaper than HubSpot?

Not at list price for most teams. Pipedrive Lite is US$14/seat/mo billed annually; HubSpot Starter is normally $20/seat/mo, but Pipedrive's automation tier (Growth) is US$39. HubSpot also showed a new-customer promo of $7/mo billed annually. Checked Oct 15, 2026.

Does Pipedrive have a free plan?

The pricing page shows a free 14-day trial with no credit card required, not a free plan.

Which is better for a 5-person sales team?

If you only need a pipeline, Pipedrive Lite is simple and cheap. If you want email marketing and forms alongside the CRM, HubSpot Starter may cover more for the money; check the price after any promo ends.