Small-team CRM: cheaper alternatives to HubSpot and Salesforce

What HubSpot / Salesforce costs at 10 and 25 seats

Annual cost at list price (annual-billing price where the vendor shows one)

Plan	Price (as listed)	10 users / yr	25 users / yr	Source
HubSpot Starter (Customer Platform)	Normally $20/seat/mo; promo $7/mo annual or $10/mo monthly for new customers	$2,400 10 × $20 × 12	$6,000 25 × $20 × 12	source, Oct 14, 2026
Salesforce Starter Suite	$25/user/mo, billed monthly or annually. Pro Suite $100/user/mo billed annually	$3,000 10 × $25 × 12	$7,500 25 × $25 × 12	source, Oct 14, 2026
Salesforce Pro Suite	$100/user/mo billed annually	$12,000 10 × $100 × 12	$30,000 25 × $100 × 12	source, Oct 14, 2026

Excludes taxes, add-ons and usage fees.

Free and low-cost alternatives

Editorial picks, ordered by our view of fit for 5-50 person teams. We haven't lab-tested them, and no vendor paid for placement. "Best value" marks the lowest verified annual cost for 10 users among these picks; it isn't a quality score.

Heads up: "Try" links may be affiliate links. If you buy, we may earn a commission at no cost to you, and it never changes our rankings. How we make money

#1Zoho CRM

Free planLow-costAI add-on

Try Zoho CRM (opens in new tab) ↗

Free for 3 users; Standard US$14/user/mo.

Price: Free for 3 users. Standard US$14/user/mo, Professional US$23, Enterprise US$40

• Free for up to 3 users
• Huge feature set

• UI is dense

Source: zoho.com/crm/zohocrm-pricing.html · checked Oct 14, 2026 · Monthly vs annual default on the page not confirmed

#2Pipedrive

Low-cost

Try Pipedrive (opens in new tab) ↗

Pipeline-first and simple; Lite US$14/seat/mo billed annually.

Price: Lite US$14/seat/mo billed annually. Growth US$39, Premium US$59, Ultimate US$79

• Simple visual pipeline

• Email automation needs Growth ($39)

Source: pipedrive.com/en/pricing · checked Oct 14, 2026

#3Twenty

Open sourceSelf-hostableLow-cost

Try Twenty (opens in new tab) ↗

Modern open-source CRM; Pro $9/user/mo or self-host.

Price: Pro $9/user/mo, Organization $19/user/mo; open-source self-hosting

• Open source
• Modern UI

• Younger ecosystem

Source: twenty.com/pricing · checked Oct 14, 2026 · Billing period for listed prices not confirmed

#4EspoCRM

Best valueOpen sourceSelf-hostable

Try EspoCRM (opens in new tab) ↗

Open-source CRM you can self-host; cloud from $15/user/mo.

Price: Open source. Cloud Basic $15/user/mo, Enterprise $25, Ultimate $69

• Open source

• Self-hosting is on you

Source: espocrm.com/pricing · checked Oct 14, 2026

Feature comparison

Feature comparison (from vendor pricing pages)

Feature	Salesforce Starter	HubSpot Starter	Zoho CRM Standard	Pipedrive Lite	Twenty Pro
Price per user/mo	$25	$20 list ($7-10 promo)	US$14	US$14 (annual)	$9
Free plan	—	Free tools	Y (3 users)	—	Self-host
Open source	—	—	—	—	✓
Upgrade path to enterprise	✓	✓	✓	✓	—

✓ = included, — = not included on that plan or not offered. "See vendor" = we couldn't confirm it on the pricing page.

Annual savings, with the math

Savings use the verified list prices above. Real savings depend on your seat count, billing period, discounts and switching time. Run your own numbers.

Honest tradeoffs

• HubSpot's free tools and marketing hub are hard to beat if you use marketing automation.
• Salesforce's ecosystem matters if you'll need enterprise integrations.
• Open-source CRMs need someone to run and back up the server.

Migration difficulty: Moderate

Export contacts, companies and deals to CSV, map fields and import. Rebuild pipelines, email templates and automations. Plan 1-2 weeks.

Before you switch, read when NOT to switch and use our migration checklist.

Head-to-head comparisons

• Pipedrive vs HubSpot: CRM pricing for small sales teams
• Pipedrive vs Salesforce: CRM costs for small businesses

Both vendors' prices checked Oct 15, 2026. All comparisons.